Night Markets: The Essential Role of Gastronomy in Travel

The Role of Gastronomy in Travel: Night Markets as Cultural Hubs

Gastronomy serves as a significant motivator for travel, making night markets a popular feature in tourist destinations. This trend is particularly common in Asian countries, especially within Southeast Asian cultures.

These vibrant hubs not only attract visitors but also provide an excellent way to showcase the local identity and offer a glimpse into the culture.

Recently, while browsing my social media feds, I came across several pieces of content, podcasts, and discussions highlighting the rise of night markets in the Philippines. 

It appears that these markets have become a “must” on the itinerary for tourists visiting countries like Taiwan, Thailand, Malaysia, and Vietnam.

Mong Kok night market

What About the Philippines?

In the Philippines, we can find a variety of old and new food streets, night markets, bargain centers, and bazaars, especially in Metro Manila. 

I recall that back in the early 2000s, we already had these commercial hubs.

However, I can't help but wonder why we still lack mainstream local spots for tourists. 

Is it because our night markets primarily feature international cuisines rather than showcasing our native products? 

As a traveler, the essence of cultural identity is a vital aspect to look forward to when visiting new places. 

Or, could it be that the prices are higher than one might expect for a local food street? 

I won’t deny that I also crave foreign foods such as tteokbokki, Korean fried chicken, Mexican tacos, shawarma, kebab, Pad Thai noodles, Thai milk tea, Japanese pancakes, Takoyaki, and fancy mochi, all of which are commonly found in our night markets. 😊

I just want to list these famous night markets, food streets and shopper’s hub in Asia with heavy traffic of tourists:

• Mong Kok night market – Hong Kong

• Myeong-dong food and shopping street – South Korea

• Raohe food street and night market in Ximending – Taipei, Taiwan

• Taipa food street (rua do cunha) and Senado square shops - Macao

• Hawkers’ food hub, Bugis street market, and Mustafa center – Singapore.

• Petaling street and Jalan alor night market – Malaysia

• Damnoen Saduak floating market and Chatuchak market – Thailand

• Ben Thanh market, Hoi An central market, Ho Thi Ky food street – Vietnam

Ben Thanh Market, Ho Chi Minh city, Vietnam

Memorable Experiences with Local Snacks 

1. Pork Jerky in Macau – Honestly, it has a unique flavor that keeps you coming back for more.  

2. Famous Large Fried Chicken in Taiwan (also popular in Hong Kong) – You can find it at food streets and night markets. Whenever I crave it, I head to HotStar or Taiwan Kitchen in Makati. I’ve lost count of how many times I’ve attempted to recreate this dish at home.  

3. Taiwanese Sausage – While touring Shifen Old Street, I stumbled upon a food stall grilling these delicious sausages. I must admit, it was the highlight of my tour! 😉 

I found a similar flavor in our Filipino sausage, Longganisa. What if we put a twist on this to create a local version for the night market? 

I've noticed that the Taiwanese sausages and fried chicken are just snacks in their food streets, served without rice.  

One thing that stands out about those food streets and markets is their consistency and heritage. 

The only place I know in the Philippines that has preserved its community is Chinatown in Binondo, which is also the oldest Chinatown in the world. Today, it remains a commerce hub, offering traditional goods, medicines, and a food crawl of Chinese cuisine.  

Did you know that the oldest restaurant and one of the first fast-food restaurants in the Philippines are located in Chinatown Binondo? 

Yes, that would be Toho Panciteria Antigua and Chuan Kee Chinese fast-food. It’s no wonder that many content creators and vloggers are drawn to showcase the unique atmosphere of the Filipino-Chinese community.  

"However, this does not entirely reflect the culture of the Philippines"

In Western countries, night markets are not a mainstream attraction for travelers, unlike in Asian destinations where common attractions include historical sites, structures, scenic views, and temples.  

I fondly remember the golden era of our tourism, marked by the campaign “WOW Philippines” and the slogan “It’s more fun in the Philippines." It truly highlighted the wonders of our country. 

How many of these wonders do you know? 😊

Enchanted River, Hinatuan, Surigao del Sur

Mayon Volcano, Legazpi City, Albay

However, our fellow countrymen have begun to capitalize on the pricing for attraction fees, tours, accommodations, and food and beverages. 

Have you noticed that a decent hotel in Singapore costs only half the price of our three-star hotels? While this is a positive aspect, making travel and exploration more affordable, it raises concerns for our tourism industry.